Objective
Rebrand a restaurant with a new corporate identity. Develop applications of new branding. Design a coordinating food truck and menu board.
Process
After researching the current Through Thick & Thin Pizza restaurant branding. I developed three logos that presented different identities of the restaurant.
Deciding on the bold stamp-like logo I arranged it across the stationery. The layout was over large shapes of black to create a modern and striking sense of the restaurant.
Moving into the food truck design, light food illustrations were created to accent the design layout of both the truck and the menu board.
Through Thick & Thin Pizza Stationery Package Mock Up
Through Thick & Thin Pizza Logo: Solution One
Through Thick & Thin Pizza Logo: Solution Two
Through Thick & Thin Pizza Logo: Solution Three
Through Thick & Thin Pizza Logo
Through Thick & Thin Pizza Stationery Package
Through Thick & Thin Pizza Application: Store Sign Mock Up
Through Thick & Thin Pizza Application: Retail Mock Up
Through Thick & Thin Pizza Application: Food Truck Mock Up
Through Thick & Thin Pizza Application: Menu Board Mock Up
