Objective
Design a craft beer logo and label for three different types of beer. Create a magazine advertisement for the craft beer.
Process
After initial research, I developed an underwater theme for the craft beer labels; this included the Deep Sea logo and illustrated sea creatures.
I imagined my labels to resemble a freshness and crisp expression of the product which led to me using mildly vibrant colours over a matte finish. I design the illustrations with the goal to display a calm and smooth feeling using jellyfish as the subject.
After piecing the components together for the label, I designed a whimsical yet bold feeling using a balance of the jellyfish and typography layering for the ad.
Deep Sea Beer Label Mock Up
Deep Sea Beer Branding Logo
Head Over Clouds Brewing Co. Logo
Initial Digital Concept Ideas: Beer Label
Deep Sea Beer: Lager Label
Deep Sea Beer: Stout Label
Deep Sea Beer: Ale Label
Initial Deep Sea Concept Sketches: Magazine Ad
Deep Sea Beer Magazine Ad: Solution One
Deep Sea Beer Magazine Ad: Solution Two
