Objective
Develop a new logo and design a promotional campaign for The South London Neighbourhood Resource Centre (SLNRC) across billboards, bus shelters, and social media designs. Design a new logo.
Process
I began after connecting with the SLNRC and establishing the direction of the campaign and logo requirements. Next, the development of logo concepts went into action, with the approval of every stage and improvement working towards the final established logo.
After researching the current SLNRC target audience. I concepts for the billboard and bus shelter design. From there I was able to continue with the design direction and expand the campaign across social media postings for Twitter, Instagram, and Facebook. Keeping it consistent with the concept I brought in different photos of individuals to represent the different services and programs SLNRC has to offer.
SLNRC Billboard Mock Up
SLNRC Billboard Mock Up
SLNRC Bus Shelter Mock Up
SLNRC Social Media Ad: Facebook
SLNRC Social Media Ad: Facebook
SLNRC Social Media Ad: Twitter
SLNRC Social Media Ad: Twitter
SLNRC Instagram Ad Mock Up
SLNRC Responsive Web Design Mock Up
South London Neighbourhood Resource Centre Logo