Objective
Design a logo and stationery identity package for an apparel company.
Process
CZY, better known as Cozy is a fictitious apparel company invented for the purpose of this project. They carry modern adapted Japanese inspired men’s clothing. The target audience s drawn towards professional men aged from their mid 20s to late 40s.
After deciding on the apparel company I began creating the logo. The logo was designed to be minimal and flat and applied to a variety of colour solutions in two layouts.
The stationery design was intended to be clean and intensely focused on using the logo in placements without other graphic distractions.
CZY Application: Embroidered Mock Up
Initial CZY Stationery Package: Layout & Colour Solution One
Initial CZY Stationery Package: Layout & Colour Solution Two
Initial CZY Stationery Package: Layout & Colour Solution Three
Initial CZY Stationery Package: Layout & Colour Solution Four
CZY Application: Store Sign Mock Up
CZY Application: Tote Bag Mock Up
CZY Application: Hoodie Mock Up
CZY Application: Business Card Mock Up
